While I was building the YouTube channel, I was also building the Trooh Hippi online beat store, this is where someone could go and purchase the beats that were uploaded on the YouTube channel. Similar to how I grew the fanbase and popularity of the YouTube channel by using online marketing and social media ads, I did the same for the beat store which brought in sales of over £150,000. We were able to invest the money back into his career, whether it was equipment, software, marketing etc.

The popularity of the beat store also brought in sync opportunities which I oversaw and negotiated, including but not limited to Netflix's Mortel, Nike, Adidas, BBC, and Taco Bell.

The beat store and the YouTube channel were my introductions to artist development and online marketing, it’s where I first truly understood the importance of online marketing and how powerful it is to have a brand and identity, how to promote a new product and reach your desired audiences.

My proudest achievement during this period was when I planned and executed marketing campaigns to gain more exposure and listeners outside of the UK (Poland, France, Australia), as I could see from data and trends that there was a growing international interest in hip hop/UK rap culture. This international marketing campaign resulted in gaining exposure and led us to creating songs with artists such as Mata, Lorenzo, and Chillinit. These songs went on to go multiple platinum and diamond.

The years that Trooh and I spent nearly every single day trying to make the YouTube channel and beat store a success are some of my most cherished. I loved the challenge of creating something that felt impossible at times a success. To make a name in a very flooded market, we had to make sure we were at our best at all times.